Slow Fashion Season 2019


If 10,000 people commit to not buying any new clothes from June 21st to September 21st, we’ll all do it!

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Short description:

In the summer of 2018, we took on a big issue: the (fast) fashion industry. With 2625 people across the globe, we didn't buy any new clothes for three months. And now we're back! Join us for the biggest crowd act to date and buy no new clothes during the summer/winter season of 2019 together with 9,999 other people!

The fashion industry has an enormous negative environment and social impact around the world. Did you know that it takes 2,700 liters of water to make your cotton t-shirt? And that fashion is one of the most polluting industries in the world? It produces more greenhouse gases than international shipping and aviation combined. Time for action! Or better yet: inaction. We’re taking a stance and pledge to not buy any new clothes for three months! So, get creative - dig up your old shirt, trade your outfit in the CollAction #sharechain, or get your favourite pair of jeans repaired, because slow is the new black!

Sign up opens: 21 Sep 2018

Sign up closes: 21 Jun 2019



Goal / impact

UPDATE: The sign up for this campaign is closed. But if you want to stay in the loop and receive all the updates, you can sign up for the monthly newsletter here.

The fashion industry is responsible for enormous amounts of water consumption (32 million Olympic size swimming pools per year) and CO2 emissions (8% of global greenhouse emissions - and growing fast). If 10,000 people participate, we will save the equivalent of up to 300 million liters of water and 1 million kilograms of CO2 emissions.* Also, textile dyeing is the second largest polluter of clean water globally, only after agriculture. Then there is the enormous waste creation (148 million tons by 2030) and land use (115 million hectares by 2030), and we haven’t even started on labour conditions yet...Enough numbers, time for action. Time for Slow Fashion Season!

If 10,000 people commit to not buying any new clothes from June 21st to September 21st, we’ll all do it!

Other comments

The rules: you’re allowed to trade clothes and buy second-hand - just no new clothes. A great opportunity to get creative with the 80% of clothes that you never wear (if you’re anything like us).

Follow us on Facebook and Instagram for updates on the Slow Fashion Season. For example, we’ll be launching the #sharechain - the largest online clothing swap of all times! Offer your last year’s outfit and trade it for someone else’s.

Source on impact stats: Pulse of the Fashion Industry 2017.

*These are very rough estimates based on many assumptions. The main point is: it is a lot.