Environment

Slow Fashion Season 2020

8%

If 25,000 people commit to making only conscious fashion choices from June 21st to September 21st, we’ll all do it!


  • 3 weeks

    To go

  • 25000

    Target

  • 2161

    Participants

Short description:

In the summer of 2019, we took on a big issue: combatting the (fast) fashion industry. With 14,487 people across the globe, we did not buy any new clothes for three months. We were so proud of the collective action and were inspired to do it again.


The Coronavirus pandemic has changed all of our lives and we understand that taking part in a challenge may not be top of your list. However, we still wanted to bring this community together, connect like minded individuals and grow our impact. There have been people reflecting on what the new ‘normal’ should be. The aim of Slow Fashion Season has always been to raise awareness about the fashion industry and how you as a consumer play a role in it. As a consumer, you have the power to change the industry for the better. 


We are aware that many small businesses and entrepreneurs have been affected and are suffering because of this. That is why we have adjusted the campaign to fit the current situation and instead of not buying anything new for three months, this year it’s all about making conscious choices. This includes supporting the small sustainable fashion labels that are going through a difficult time. But, always think twice before you buy.


Join us for the biggest crowdaction to date and make conscious fashion choices from June 21st to September 21st of 2020 together with 24.999 other people! We will provide you with enough tips and information that guides your throughout your Slow Fashion Season.

Sign up opens: 21 Sep 2019

Sign up closes: 21 Jun 2020

Goal / impact

The fashion industry is historically responsible for enormous amounts of water consumption (32 million Olympic size swimming pools per year) and CO2 emissions (8% of global greenhouse emissions - and growing fast). Textile dyeing is the second largest polluter of clean water globally, only after agriculture. Then there is the enormous waste creation (148 million tons by 2030) and land use (115 million hectares by 2030), and we haven’t even started on labour conditions yet...Enough numbers, time for action. Time for Slow Fashion Season!


If 25,000 people participate, we will save the equivalent of up to 750 million liters of water and 2.5 million kilograms of CO2 emissions.*

If 25,000 people commit to making only conscious fashion choices from June 21st to September 21st, we’ll all do it!

Other comments

The challenge is to make conscious choices throughout the 3 month period. What are conscious choices?

  • Trading, upcycle or DIY clothing, 
  • Buying second-hand and vintage
  • Supporting sustainable, local, small fashion labels who made be struggling due to the pandemic


Don't worry our community will provide you with enough tips and information that guides your throughout your Slow Fashion Season. We are all in this together!


Follow us on Facebook and Instagram for updates on the Slow Fashion Season. If you want are interested in becoming one of our amazing Ambassadors or a trusted partner in the campaign please send an e-mail to slowfashion@collaction.org 


Source on impact stats: Pulse of the Fashion Industry 2017.

*These are very rough estimates based on many assumptions. The main point is: it is a lot.