Consumption

Anti Black Friday (NL)

68%

If 50 people commit to NOT buy anything on Black Friday, but instead give away an item for free on Freemi or another freeconomy platform in the week up until the 23th of November, then we all do it!


  • 7 days

    To go

  • 50

    Target

  • 34

    Participants

Take Part

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Project Starter

Rasmus Thude

Short description:

Your used belongings have the power to reduce the demand for new products on Black Friday! If we all give away an item we don’t need or use anymore, then there will be far fewer people, who will need to buy new products the 23th of November. 


Help us create awareness around the importance of recirculating used belongings in the week up until the brandmade consumer event, Black Friday. 

Start date:

27 Oct 2018

End date:

23 Nov 2018

Hashtags:

antiblackfriday

Goal / impact

We just had the hottest summer in 30 years and the extraordinary changes in weather have finally opened our eyes. CO2 emissions have great consequences for our climate and we must face that a brandmade consumer event like Black Friday is outdated and only stressing our climate. 


On Black Friday, we are encouraged to buy new new new, but we can not do this without discarding perfectly fine and functional products, which could have lasted longer time. Some things are put aside, some are recirculated, sold or given away (good!), but way too many items are thrown out as trash.


We all need to live more sustainable lives and recirculating used, but perfectly fine items, is an easy way to get started! Things are not ‘trash’ before they have gotten a chance for a new life at another home. On Freemi, 4 out of 5 things are successfully recirculated and therefore we strive to set an example by creating this crowd acting campaign. 


Recirculating used belongings is responsible consumption which is good for the environment. When you give away an item, you fulfil the inheritors need for this particular item. At the same time, you prolong the lifecycle of this particular product, which is already produced. If more people begin to think in multiple lifecycles, we can lower CO2 emissions connected with production and disposal while also helping each other. It's a win win!


We have set a goal of 50 people to ‘Take part’ in this Anti Black Friday Collaction. Read here what you have to do! 


How to perform the action, 'Anti Black Friday’:


Step 1 - Don’t buy anything on Black Friday the 23th. of November!


Step 2 - Give away an item for free on Freemi or another freeconomy in the week up until the 23th. of November


Step 3 (optional) - Show the world that you have had enough of this brandmade consumer event by sharing a photo of the item, you are giving away, on Instagram with the hashtag #antiblackfriday



I sincerely hope you will join us! 


Rasmus Thude

Impact Entrepreneur

If 50 people commit to NOT buy anything on Black Friday, but instead give away an item for free on Freemi or another freeconomy platform in the week up until the 23th of November, then we all do it!