If 10,000 people commit to not buying any new clothes in the summer of 2019 (21 June to 21 September) we’ll all do it!
To go
Target
Participants
The fashion industry is responsible for enormous amounts of water consumption (32 million Olympic size swimming pools per year) and CO2 emissions (8% of global greenhouse emissions - and growing fast). If 10,000 people participate, we will save up to 360 million liters of water and prevent 1,4 million kilograms of CO2 being emitted! Also, textile dyeing is the second largest polluter of clean water globally, only after agriculture. Then there is the enormous waste creation (148 million tons by 2030) and land use (115 million hectares by 2030), and we haven’t even started on labour conditions yet...Enough numbers, time for action. Time for the slow fashion summer!
If 10,000 people commit to not buying any new clothes in the summer of 2019 (21 June to 21 September) we’ll all do it!
Other comments
The rules: you’re allowed to trade clothes and buy second-hand - just no new clothes. Also, might be a great opportunity to get creative with the 80% of clothes that you never wear (if you’re anything like us :) ).
Follow us on Facebook and Instagram for updates on the Slow Fashion Summer. For example, we’ll be launching the #sharechain soon - the largest online clothing swap of all times! Offer your last year’s summer outfit and trade it for someone else’s.
Photo credit: Charles Etoroma on Unsplash. Source on impact stats: Pulse of the Fashion Industry 2017.